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Development of Brand Voice
Climate Solutions Roadtrip
The Climate Solutions Roadtrip is an upbeat, cross-country series showcasing real-world climate solutions and the people driving them. Across 8 colorful, engaging episodes—each focused on a sector like agriculture, energy, water, or nature—it inspires communities to take action where they are. Every effort counts in the fight against climate change.
I developed the brand voice for this project, ensuring its consistent application across all media, including the documentary video series, social media, pitch deck, and the website.
Social Media Content Creation
Climate Solutions Roadtrip
The Climate Solutions Roadtrip is an upbeat, cross-country series showcasing real-world climate solutions and the people driving them. Across 8 colorful, engaging episodes—each focused on a sector like agriculture, energy, water, or nature—it inspires communities to take action where they are. Every effort counts in the fight against climate change.
I spearheaded the creation of the initial social media content in anticipation of the launch and further contributed by developing video content for the documentary series. https://www.instagram.com/climatesolutionsroadtrip/
Community Outreach & Website Concept
MyClimateRx – LA Green Guide
MyClimateRx emerged as a capstone out of the Climatebase Fellowship. This project aimed to identify climate risks and solutions in Greater Los Angeles. We introduced a Los Angeles Green Guide at LA Climate Week 2025.
As part of the LA Green Guide project, I undertook the initial research to identify relevant organizations, established contact through outreach, and formulated the initial concept and structure for the website. https://myclimaterx.my.canva.site/
UC Climate Stewards Program Co-Facilitator
UC Climate Stewards Program
The UC Climate Stewards program offers a blend of classroom, online, and field training in earth systems and climate solutions—paired with communication, citizen science, and civic engagement opportunities—to empower certified volunteers to support local climate action and public participation in California’s climate initiatives.
I supported lead instructors during workshops, field activities, and virtual sessions; assisted with logistics, materials, and communications; and mentored participants as they developed and implemented climate action projects.
Development of Website and Content Creation
Grassroot Organization: Salton Sea Coalition
The Salton Sea Coalition is a group of concerned citizens, water experts, and local officials in the Coachella Valley who began meeting in 2017 to address the ecological crisis caused by the shrinking, increasingly saline, and polluted Salton Sea, which threatens both wildlife habitat and human recreation.
I developed and currently maintain the Salton Sea Coalition website using WordPress, ensuring it remains up-to-date with the latest events and news concerning the Salton Sea. https://saltonseacoalition.org/
Paid Media Consultant
Planet Fitness
Planet Fitness is a large fitness chain known for its affordable memberships and “Judgment Free Zone” philosophy.
Executed marketing strategy across all digital and traditional marketing channels (SEM, paid social, display, TV, OOH, etc.) in partnership with the media agency of record. Collaborated with the agency to expand acquisition strategies by launching new channels. Also collaborated on defining KPIs and improving analytics for data-driven decision-making.
Wildflower Challenge – Educational Content
Aiming to deepen visitors’ and hikers’ connection with the natural world, I designed the Southern California Wildflower Challenge – an interactive experience for nature preserve visits and hiking excursions.
Climate Change in National Parks – Educational Content
For an educational initiative, I designed a series of postcards detailing the impact of climate change on specific National Parks.
The goal was to create an easily digestible format that highlights the effects of climate change on these protected areas.
Paid Media Consultant
Yoobi
Yoobi is a stationery and school supply company that operates a direct-to-consumer business and also sells through retail partners such as Target.
I managed paid search campaigns, developed Google Ads performance reports, and wrote compelling search ad copy. These efforts led to a measurable decrease in cost per acquisition (CPA).
Case Study – Programmatic Display
LegalZoom & Kenshoo (now Skai)
LegalZoom.com, Inc. is an online legal technology and services company launched in 2001. It helps its customers create legal documents without necessarily having to hire a lawyer.
Skai is an omnichannel advertising platform that helps brands and agencies run data-driven campaigns using AI-powered decisioning, activation, and optimization.
Case Study Lead: How LegalZoom found success in their Google Display Network campaigns with Kenshoo automated bidding.
Case Study – Competitive Research
LegalZoom & Kompyte
LegalZoom.com, Inc. is an online legal technology and services company launched in 2001. It helps its customers create legal documents without necessarily having to hire a lawyer.
Kompyte is a competitive intelligence platform that helps businesses boost revenue by automating real-time tracking of competitor activities and eliminating the need for manual research.
Case Study Lead: How LegalZoom maintains its competitive advantage. https://www.kompyte.com/case-studies/legalzoom-competitive-intel/
